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Where Protein
Meets Millet
At QSR Speed.

The ₹45,000 Cr Indian QSR market has no national millet-protein brand. ProMill fills the gap between junk fast food and slow, expensive health cafés - delivering performance nutrition in under 3 minutes.

60 L
Min. Investment
24% MG
Year 1 Guarantee
75 Days
To Inauguration
ProMill Signature Wrap

The Numbers Demand
This Brand Exists

A structurally underserved market, a government push behind millets, and a protein-deficient population - all converging at the same moment. First-mover captures everything.

Indian QSR
₹45K Cr

National QSR Market

One of the fastest-growing food service categories in Asia, expanding at 20% YoY in the organised segment alone.

Health gap
70%

Protein Deficiency Rate

7 in 10 Indians are protein deficient. Not a single fast food chain has addressed this as a core product category.

Govt push
₹7K Cr

Millet Economy

Government-backed millet push creates powerful demand and supply tailwinds for millet-based products.

Diet problem
60%

Refined Grain Diets

The majority of urban Indian diets are dominated by refined grains - a problem ProMill's architecture is designed to solve.

Organised growth
20%

Annual QSR Growth

Organised QSR growing at 20% YoY. Performance nutrition rides an additional health trend on top of this baseline.

The Rainbow Wrap System

Four signature wrap variants built for recognition, repeatability, and nutrition. One menu architecture that drives daily visits.

Spinach Millet Wrap
Spinach Millet
Beetroot Millet Wrap
Beetroot Millet
Carrot Millet Wrap
Carrot Millet
Classic Millet Wrap
Classic Millet
0%
Maida - Zero refined flour, ever
0%
Mayo - No mayonnaise in any recipe
Clean
Sauces - Tahini & hung curd only
Fixed
Protein standards enforced per meal
Locked
Vendor ecosystem - approved only
Live
Audits - Real-time ERP monitoring

FICO: You Own It.
We Run It.

Franchise Owned - Company Operated. Your capital builds the asset. ProMill's corporate team handles every operational detail, from staff to supply chain to audits.

1

Investor owns the franchise

The outlet is your asset. Capital investment, franchise ownership - all yours. We operate on your behalf.

2

ProMill operates everything

Corporate team handles staffing, sourcing, recipes, quality control, and the complete customer experience.

3

24% minimum guarantee - Year 1

Protected return from day of outlet opening, regardless of outlet performance. Not common in QSR franchising.

4

Year 2+: 10% revenue share

Fixed guaranteed return plus a percentage of gross sales as your ongoing, compounding income stream.

5

Live ERP + CCTV + co-funded campaigns

Full visibility on your asset with central and local brand campaigns running in parallel at all times.

ProMill outlet interior

Three Ways to
Own ProMill

All formats are FICO - operated by ProMill's corporate team. Choose based on your capital, market, and ambition.

ProMill Cafe
ProMill Café
550-600 sq ft · FICO Operated
₹60-75L investment
Tenure
5 years
Year 1 Return
24% MG p.a.
Year 2+ Return
10% Gross Revenue
Break-even
18-24 months
Area
500-700 sq ft
Franchise Fee
₹10L
Best for: First-time investors
Apply Now →
ProMill Restaurant
Restaurant
800-900 sq ft · FICO Operated
₹80-90L investment
Tenure
5 years
Year 1 Return
24% MG p.a.
Year 2+ Return
10% Gross Revenue
Break-even
18-24 months
Area
800-1200 sq ft
Franchise Fee
₹15L
Best for: HNIs & business owners
Apply Now →
Master Franchise
Master Franchise
State Territory · 40-60 Outlets
₹1Cr-3Cr investment
Tenure
5 years
ROI Target
20-35% p.a.
Revenue Share
3% of Gross
Break-even
18-24 months
Coverage
Full State
Income Streams
Fees + Revenue
Best for: Business groups & operators
Apply Now →

Inquiry to Inauguration
in 75 Days

A tight, structured, supported process. ProMill handles the complexity at every step. You attend the opening.

Commitment & Agreement

10% investment token on Day 1. LOI signed by Day 3. Agreement finalized and background checks done by Day 5–7.

Site Selection & GTM

90% payment cleared. Property sourced and finalized. GTM survey conducted locally. Licenses applied for.

Design & Civil Work

Agreement, recce, civil work, and design rendering completed. Civil commencement with manpower scouting in parallel.

Setup & Training

Fixtures, electronics, kitchen equipment installed. Staff training completed. Swiggy, Zomato, and platforms onboarded.

Dry Run & Finishing

Final touches complete. Dry run and setup verification. All systems - ERP, CCTV - verified and operational.

Grand Inauguration

Outlet is live. EBG-led launch campaign activated. You start earning from day one of operations. Territory secured.

Scale Is Governed.
Not Outsourced.

EBG FoodWorks' network delivers the infrastructure that makes quality consistent across every outlet, at every location, every single day.

Millet-first procurement
Vendor locking (approved only)
Cold chain management
Ingredient traceability
Sustainable packaging
Annual vendor audits
Centralised ERP monitoring
Standardised recipes (locked)
Quarterly compliance audits
Governance Dashboard
Live Oversight, Every Outlet
Vendor compliance score 98.4%
Recipe adherence rate 100%
ERP uptime 99.9%
Audit cycle Quarterly
Approved vendor network Locked

Metros First.
Then Everywhere.

A phased rollout built for quality control at each stage of scale - not vanity unit counts. Every outlet earns its territory.

Tier 1 metros
Phase 01

Tier 1 & All Metros

Anchoring the national network in the highest-density, highest-ticket urban markets first.

Tier 2 cities
Phase 02

Tier 1 & Tier 2 Cities

Expanding the network into aspiring urban centres with proven health consciousness and QSR appetite.

Airports and highways
Phase 03

Airports, Highways & Corporates

High-captive, high-ticket audience formats capturing travellers and professionals at their most receptive.

Limited Territories Available

India's QSR Revolution Starts Right Now

The category is wide open. The government is pushing millets. India is protein-hungry. ProMill is the first disciplined operator building a national network. Your territory won't wait.

Claim Your Territory →

Get the Complete
Franchise Kit

A ProMill franchise advisor will reach out within 24 hours with a full kit - financials, territory map, and a 1-on-1 session.

Detailed financial projections for your chosen model
Territory availability check for your city
1-on-1 session with a franchise advisor within 24 hrs
Full franchise disclosure document (FDD)

Start Your Application

Takes under 2 minutes. We'll follow up within 24 hours.